About

PROFESSIONAL EXPERIENCE

BRAND STRATEGY / CREATIVE DIRECTION / COMMUNICATION DESIGN

Establishing corporate identity for promotion, advertising, website, and events
Leading integrated advertising and promotional campaigns, anticipating, responding and adapting to change in a fast-paced environment
Overseeing the design and production of sales collateral and presentations
Serving as brand authority, developing strategy and implementation guidelines to ensure the brand and portfolio are represented accurately and cohesively across all channels
Leveraging marketing and promotional opportunities through advertising and partner relationships
Executing PR initiatives to increase visibility and promote a high public image

MARKET STRATEGY / CAMPAIGN DEVELOPMENT & IMPLEMENTATION

Monitoring industry and market trends, products, sales and marketing activities
Driving marketing campaign rollout plans that include product launch, pricing, promotions, and communications strategy
Developing and maintaining metrics to measure, track, and manage marketing effectiveness
Creating strategies and tactics for integrated marketing campaigns and programs, to effectively penetrate targeted markets and ensure successful introduction and acceptance
Evaluating metrics and analytics to identify opportunities for enhancing strategy, refining tactics, maximizing outcomes, and increasing ROI

TEAM LEADERSHIP / RESOURCE MANAGEMENT

Leading award-winning marketing communications teams in successful execution of projects in accordance with approved timelines, budgets, and revenue targets
Working in close collaboration with the executive and sales teams to maintain corporate vision
Developing team members, track performance, and set smart goals
Managing PR, marketing support, and data service vendors